Search engine optimization (SEO) strategies come and go, and so does their usefulness for website and business owners. Companies need to either assign staff to keep current with what is new or still working in SEO, or partner with a talented agency that has their finger on the pulse. Here are five effective strategies to get better SEO results.
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Build a Steadily Increasing Backlink Profile
Websites build value over the months by improving their backlink profile. A steadily increasing strength from a stream of links pointing both to the home page and inner pages bolsters the site. It has a ‘raise all boats’ effect on the ability to rank for a myriad of related search terms.
Why link building still matters is critical to understand because it’s something that must be progressively worked on using a long-term mindset. To better understand the importance of quality backlinks, find out more at https://linkflow.ai/link-building/.
Pass Authority to Underperforming Pages
A review of the organic traffic being received by the different content on your site will unearth some useful insights. Underperforming pages receive less love from Google than you’d like. These also may not yet have enough backlinks pointing to their pages to encourage a higher ranking either.
To remedy this, find relevant content that is receiving a steady amount of traffic. Add a couple of backlinks from this page to the one that’s doing less well. The intentional internal linking helps to gain more clicks from visitors to the higher trafficked page. Furthermore, the Googlebot will take note of the connection made via the link. As a result, it can help to gain ranking positions for the less appreciated content.
Publish Regularly (Don’t Skimp on Content-Length)
Publishing more regularly takes advantage of the ability of content to rank well for relevant search phrases. Every article is a new opportunity to stake a claim on some of the search traffic for that seed keyword. Fail to chase after it and the traffic goes to other sites.
Avoid publishing content that’s too short. Typically, a serious piece shouldn’t be less than 1,500 words and sometimes will be longer. On the flip side, don’t add fluff to lengthen an article. This results in more people abandoning it sooner because their time is precious.
Prioritize Keyword Selection within Articles
Prioritize keyword phrases that relate to the topic covered in your article. Be aware that relevant terms near the end of the article will likely be ignored by Google.
Keywords included in the title, the H2 headings, and the top three sections will be noticed sooner and commonly rank better. Organize the article to ensure phrases aren’t buried much lower down. This way, they stand a better chance of being seen as important for the content.
Use Competitors for Inspiration
Newer competitors that rank well for different keyword phrases without the benefit of either backlinks or site age should be noted. Because when they can achieve this, it is likelier than your site can too.
Websites that have been around for less than 12 months provide fodder for new content ideas. Use your site’s greater authority to outrank them.
By taking steps to apply better SEO tactics and make a career, a site can gain strength and rank higher as it matures. Not doing this sees it possibly falling behind its competitors.